WELCOME HOME


Nappturality has been online since 2002. Dedicated to all the women in the diaspora who proudly wear their highly textured hair naturally. Nappturality.com is the place to find photographs,, forums, information and links about the care, maintenance and politics of natural hair. Natural napptural hair. Here you will find photos of all natural styles, comb coils, two-strand twists, afro puffs, afros dredlocks (dreadlocks), locs and many other natural styles. Styled by natural napptural haired women on their own hair.

2 minutes reading time (359 words)

Transitioning the Natural Hair Product Market

Natural Hair Products

9 years ago, (I know, time flies) we discussed how big hair companies (Revlon, Pantene etc) were jumping on the new Black natural hair bandwagon. Back then we were concerned that they were deceiving us by adding shea butter or coconut oil and rebranding the same products by putting someone with an afro on the packaging and calling it "Natural." And adding a few bucks to the price.

Guess what? We are still concerned.

More and more companies have added "us" to their product line, as relaxer sales nosedive and then need to keep their bottom line in profit. We are still worth over $BILLIONS to the hair care market.

Pantene launched a "Gold Series" line tailored specifically to our hair market and Revlon launched their own line, a "Black Seed" in a sleek, black and gold packaging. (Black and Gold seems to be a theme where our hair products are concerned…)

African American consumers have dominated the ethnic hair and beauty market, ringing up $54 million of the $63 million total industry spend in 2017 in the US alone.[i]

Don't get me wrong, I am all for promoting Natural Hair beauty and for choice of products to use that work for our hair. I just want to make sure that these products are good for our hair and don't contain harmful ingredients. More often than not, these big companies choose cheap over quality for mass production. Personally, when I am looking at hair care products I look first at what's available from small, Black businesses and I ALWAYS check the ingredient list. I have already written articles[ii] this year on what to check for in your "natural hair" products and updated a couple with new information.

This is an EPIC post because not only is it probably one of the first topics recognizing what had started to emerge in the market, but because it is still the case today, almost a decade later. Scroll through and see what we were thinking about all this back then and compare it to where we are now.

View the original thread here: https://www.nappturality.com/forums/threads/153897-How-do-U-feel-about-hair-companies-jumping-on-the-natural-hair-products-bandwagon?p=2734171#post2734171


[i] https://www.nielsen.com/us/en/insights/article/2018/black-impact-consumer-categories-where-african-americans-move-markets/

[ii] https://www.nappturality.com/natural-haircare/3927-suave-naturals-know-your-ingredients https://www.nappturality.com/natural-haircare/3927-suave-naturals-know-your-ingredients https://www.nappturality.com/natural-haircare/3881-chemicals-in-natural-products 

The Newest Face of L'Oreal - Viola Davis
Cutting your own hair (low) how to questions
 

By accepting you will be accessing a service provided by a third-party external to https://nappturality.com/

Nappturality Shoe 300 faded

Your Natural Hair is NOT a Fad

Wearing natural hair is not a fad. It is not a fashion trend. It's the natural hair you were born with. So why can't you wear it?
Don't believe the negative hype..

Naiesha Howell Abigail Boyce MrsNohaterallowed Taylor Sheila Da She Serumula Angie Knight Miz Jones Maya Mj James2 Jay Roge4 Iman Whitmore 2 Tammie Elkerson Mcgill Leslie Blakely9 Jay Roge Urecha Dunn2 Andrea Cantrell 2 Kayla Bush Da OC Emmanuelle Key Dickerson Lysa Davis Monica Evans3 LaJoia Hamilton Mysteek NaturalHair2 Diamond Mull Jariel Deanna2 Marilyn E Lowe Lisa Amos Wilson Cheryl Freemon Watts Nikki Poole 2 Jay Roge6 Andrea Cantrell 3 Monique Colon Heeyy Jessie Princess First'Lady Briggs4 KaRen JackSon2 Jazmine J. Boss Nikki Poole Nicki Wade Frankie Monroe 1 Ann Brown Chara Harris KaRen JackSon Jay Roge3 Alnita Reaves Vaught Melody Dark Dominique Truthfairy Williams Watt Sharea Twymon Summers Nadia Newton Rhonda Littles Leslie Blakely5 Sasha Stoute Leslie Blakely8 Tiffany Smith Saundrea Arila Mendez KaTina Smith Walker3 Talishia Robins Eiimariiee Rosee Lynn Essie Dodson Divinity Starr Amanda Flowers Peterson Jagged Edge3 Monique Colon2 Hairbyjuanibless3 Mary Wells Leslie Blakely6 Sonjia Murphy Lekeytha Dukes Shaw Emmanuelle Key Dickerson2 Juanita Simmons Cheryl Freemon Watts2 MrsNohaterallowed Taylor2 Queena Beenblessed Williams Monica Evans4 Yasmeen Cookngd Ali Brown Bryanna Knight Iman Whitmore Denise Billings Adaleia Coultman3 EJ Thompson Irena Shipley Troya Sowell Notm Pressed3 Marenda Eison Katrina Stallworth J LaKayle Jones2 Mysteek NaturalHair Kathy Terrell Jagged Edge Selena So Blessed Mckibben Kimberly Montague Betty Alexander McGriff Ashley Erica Holmes Hale Leslie Blakely3 Adaleia Coultman Curley N Cynthia Simpson Natanya Jones3 Jillijoy Holloway3 Talishia Robins2 Andrea Cantrell Daniella Cardoza2 Sarah Moore 2 LaCharla Figgs Maya Mj James Tamara Hinkle Moore Leslie Blakely Adaleia Coultman2 Monique Colon Angela Watkins2 Mary Wells Bella Negra1 Urecha Dunn HairbyJuanibless Gloria Obruche 1 Lauren Foster Walls Monique Wilson KaRen JackSon Jariel Deanna3 Brandi Murphy Leslie Blakely4 Bokua Adwoa Bray 2 Sasha Stoute2 Shannon Bell Tiara Shinae Lakishia Brown Natanya Jones Tammie Braggs Sarah Moore Gilly Dee Adrienne Lifeisgolden Skinner3 Cynthiakim2 Kathy Terrell 3 Bokua Adwoa Bray Michelle Hudson Sylvia Randi Carroll Karmen B. Jones Sheila Da She Serumula Sonya Makeba Angela Watkins3 Jillijoy Holloway2 Hairbyjuanibless4 Trina Smith 3 Kaleta Battle Sophonie Bien Aime Sheila Da She Serumula3 Frankie Monroe 2 Notm Pressed Kathy Terrell 2 Ayesha La Vonia Boyd Tracy Gary Courtney Davis Jariel Deanna Jagged Edge2 KaTina Smith Walker2 Hairbyjuanibless2 Richeau Breland Lorraine Gray Shadi Shukuma Maepa Destiny Hawkins Trina Smith 2 Daphanie Brooks Jennifer Bass Natanya Jones2 Solange Campos 1 Michele Washington Carolyn Parker KaTina Smith Walker Queena Beenblessed Williams2 Leslie Blakely2 Monica Evans Princess First'Lady Briggs3 Jariel Deanna1 Heeyy Jessie2 Heila Da She Serumula 2 Akeisha LaShawn Adrienne Lifeisgolden Skinner2 Monica Evans2 Daniella Cardoza Kim Lewis Samantha Jordan Tammy Mariano Raticka Scruggs2 Frankie Monroe Jaunene Jones Raticka Scruggs Jewel Grant Gilly Dee Angie Knight2 Leslie Blakely7 Nyree' Allen Gema Ebanks KaRen Tonyelle Bennett Cynthiakim1 Melinda IzsoDivine Jacqueline Parker Adrienne Lifeisgolden Skinner J LaKayle Jones3 Toma Thornhill Sheila Da She Serumula2 Latanya Coverson Vanessa Agee Kaynisha Renee Martin Solange Campos Kathy Terrell 4 Shalari Drakes Candace Montgomery Trina Smith Regina Ellis Livingston Bella Zambezie Gloria Obruche 2 Vicky Hightower Chenay N. Bryant Princess First'Lady Briggs Star Bullard Adaleia Coultman4 Kennedra Tucker Khady Didi Sow Shekera Combs Adey's Natural Hair Tips Keia Parker Linda Brown Campbell J LaKayle Jones Kenita Mitchell Msincognito Shades Princess First'Lady Briggs2 Chasity Williams Chelsea Patterson Sanders Hairbyjuanibless5 Leah Prater ShaRon Hicks2 Debra Chatman Nikki Poole Raticka Scruggs Ednasia Green Raven Nacole Madison Antoinette Jeaninne Angela Watkins Jillijoy Holloway