Nappturality has been online since 2002. Dedicated to all the women in the diaspora who proudly wear their highly textured hair naturally. Nappturality.com is the place to find photographs,, forums, information and links about the care, maintenance and politics of natural hair. Natural napptural hair. Here you will find photos of all natural styles, comb coils, two-strand twists, afro puffs, afros dredlocks (dreadlocks), locs and many other natural styles. Styled by natural napptural haired women on their own hair.

Blogs & Posts

21 June 2021
Blogs, Stories and More
First, I need to explain what I mean by this term. It's not a medical term – nor something I found on the internet. Congested Scalp and Hair (CSH) is a condition I have found that happens with my own ...
17 August 2020
Blogs, Stories and More
You know, people have ALWAYS been up in Black women's business when it comes to our bodies, our hair. Too skinny, too fat, short, too nappy, too whatever. And you know what? Leave us alone. There is a...
06 February 2020
Blogs, Stories and More
by Tatiana Pile, On Assignment For HuffPost02/03/2020 09:00 am ET   What started as conversations on hair care forums evolved into a full-fledged online community over the last 20 years. Twe...
16 June 2020
Blogs, Stories and More
We all have heard the benefits of African Shea Butter for decades. Centuries. And it has rightfully earned its place at the apex of nut butters. But what is it, where does it come from and is it for e...
21 August 2020
Blogs, Stories and More
A new study conducted by Ashleigh Shelby Rosette, a management professor and a senior associate dean who conducted the research at Duke University's Fuqua School of Business, has been released with no...

UPDATE:Since the original publication of this article, relaxer sales continue to decline.

Research from Mintel International, a European-based global marketing firm has found that Natural Hair becoming the new NORM. Relaxers for Black hair account for just 21% of black hair care sales these days and the sector has declined 26% since 2011, when sales reached a high of $179m. These figures are based on their studies and enquiries about them need to be directed to them. However I am not at all surprised at these figures and have bo reason to doubt them. View the original article here: RELAXER SALES DECLINE

Mintel's research also predict the relaxer-buying market segment value will decrease to $152m this year, down from $206m in 2008.

One important fact for Nappturality.com coming out of these figures are, in the past 12 months, 70% of black women say they currently wear or have worn their hair natural (with no relaxer or perm), 53% have worn braids and 41% have worn locks. That is brilliant news.

“The natural hair care trend is driving an increase in sales of styling products such as styling moisturisers, setting lotions, curl creams, pomades etc. But the increase has caused the relaxer segment to decline in sales,” said Tonya Roberts, multicultural analyst at Mintel.

Shampoos and conditioners formulated specifically for African American hair is estimated to climb to $257m in 2013, up from $211m in 2008, while the styling products segment including pomades, butters, mousse, gels etc is also expected to climb from $220m in 2008 to $268m in 2013.

Keep the relaxer sales moving downward sisters, for your health and your hair!

Nappturality Shoe 300 faded

Your Natural Hair is NOT a Fad

Wearing natural hair is not a fad. It is not a fashion trend. It's the natural hair you were born with. So why can't you wear it?
Don't believe the negative hype..

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