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Blogs & Posts

22 June 2021
Blogs, Stories and More
I want to say something about the current iteration of the "natural hair community" and I am going to be blunt. Fractured -- that term came to mind because of all the splits into tribal...
25 August 2019
Blogs, Stories and More
When I first went natural, I was really on a tight budget. And I had no idea about styling natural hair let alone what products to use. There weren't any products for natural hair anyway because it wa...
02 July 2019
Blogs, Stories and More
Yes, we are still fighting the fight against discrimination of us. Our hair has always been a focus of hair discrimination in American society. Since having to obey laws which forced Black women to co...
17 August 2020
Blogs, Stories and More
You know, people have ALWAYS been up in Black women's business when it comes to our bodies, our hair. Too skinny, too fat, short, too nappy, too whatever. And you know what? Leave us alone. There is a...
12 July 2019
Blogs, Stories and More
A tweet by a self-proclaimed "progressive "man – who says he is running for Mayor of San Francisco - on Twitter – unhappy with the appointment of Zerlina Maxwell to a new senior position, made his unh...

Relaxer Sales Down

Written by 

Black consumers prefer, and expect, haircare products made for their texture, haircare issues, and styling choices. As a result, Black-targeted and mainstream haircare companies are vying for consideration.

US Black Haircare market report

"The Black haircare market is in transition, as soft sales growth is wedged between two, very different consumer trends. One, a booming natural and regimen-focused product segment vs the precipitous sales free-fall of relaxers, which were formerly anchor products for several heritage brands. Black consumers prefer, and expect, haircare products made for their texture, haircare issues, and styling choices. As a result, Black-targeted and mainstream haircare companies are vying for consideration, and purchase among Black consumers with tailored products with the promise of expected efficacy."

- Toya Mitchell, Multicultural Analyst

This report has confirmed the following:

  • Natural hair is here to stay
  • Half of Black women use 3-4 products as part of their haircare regimen
  • Most Blacks perform basic maintenance to save time and money
  • Black women are abandoning relaxers, not necessarily straight hairstyles

Nappturality Shoe 300 faded

Your Natural Hair is NOT a Fad

Wearing natural hair is not a fad. It is not a fashion trend. It's the natural hair you were born with. So why can't you wear it?
Don't believe the negative hype..

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